Green banner that says 'Request a callback'


Join our nationwide team to become one of the Leaders in Driver Education.

Request a Callback
Square shaded half green/half grey

Give someone a gift they’ll remember forever – Buy Gift Vouchers

Household name Driving School

ADI Franchise Opportunities Available

Join Ireland’s largest team of qualified Driving Instructors and receive the support and expertise to offer you the flexibility to earn more. As an ISM Franchisee (or an agent of ISM as it is also known), you are self-employed and your own boss. ISM Instructors deliver top-quality tuition to pupils throughout Ireland and thanks to our recognised household brand, nationwide advertising and extensive marketing, ISM is first choice for tens of thousands of new drivers every year.

Man directing truck at ISM frenchise

Why Choose ISM?


We are the Market Leaders

Be part of the largest, longest established, and only nationwide and most successful Driving School in Ireland. ISM is the name people trust when learning to drive.


Irish Owned

ISM is Ireland’s first established Driving School, set up by John Walsh in 1961. The business is still in family ownership after 60 years and is now being run by his son, Karl. This family ethos creates a culture that benefits our Instructors and customers alike.



As an ISM Instructor, you get INSTANT credibility/recognisability with our eye-catching vehicle branding. Our new vehicle branding features ISM, AXA and the local Instructors contact details.



As an ISM Instructor, you benefit from our Nationwide Premium Advertising on Google, Facebook, Instagram, Twitter, print media, local and national radio stations and various other marketing channels that we run from time to time. ISM spends a six-figure sum annually on advertising and promotions.



ISM accept all major credit and debit cards, bank transfers, cheques and cash. Huge amounts of ISM Gift Vouchers are purchased each year, which in turn create lessons for our Instructors. Payment to our Instructors is an automated process.


The ISM Online Booking System

No other Driving School offers their pupils real-time online booking. Our customers can book lessons online 24 hours a day meaning you get more time teaching and less time on the phone or calling people back. Online booking is increasing and now equates to over 40% of all our incoming business.


Diary Management

We handle enquiries, book lessons, and take payments for you from our Customer Contact Centre, which is open 7 days a week. All ISM Instructors can have access to their diaries 24/7 on their smartphones. Unlike our competitors, you have complete control of the hours you wish to work. You determine your own availability (and keep this updated), and our Call Centre Team will only schedule lessons as per your availability. We pay all our Instructors weekly by direct debit directly into their bank account.


Fleet Training

As an ISM Instructor, you will have an option to be involved in corporate training. ISM is the chosen driver training provider for many State and multi-national businesses throughout Ireland.



ISM is an approved HE-MAN Dual-Control supplier and fitter. Dual-Controls can be supplied and fitted to any car from €800.00. You will receive a certificate which is recommended by all Insurance Companies. Contact Karl Walsh at 01 864 1790 for details.


Rent a car with ISM

Great value and hassle-free. All our cars are fully branded and equipped with Dual-Controls. Competitive weekly rates for ISM Instructors. All you need to do is supply your Insurance details and put fuel in the car. ISM rental cars are subject to availability.


The Right Management

Last, and certainly not least, our Franchise Manager, Steve Murray and his team work tirelessly to ensure that all ISM Instructors maintain the high standards our pupils are accustomed to. ISM Instructors are part of a team of the most professional Instructors in Ireland. Steve personally keeps in regular contact with all ISM Instructors.


Getting Started

So, you have read the details and would like to talk to us? Give Steve or Karl a call at 01 864 1790 and they will go through the process over the phone or arrange to meet with you and discuss.


Frequently Asked Questions

The ISM Franchise has been successfully operating for over 20 years. Before this, we used to employ all our Car Instructors but by becoming an agent of ISM, you can earn over twice the amount compared to being an employee. ISM Driving Instructors cover driving lessons throughout all 26 counties of Ireland and due to being in the business since 1961, we understand the day-to-day challenges they face, both from a national and local point of view. So, if you are looking for the “best of both worlds” whereby you can book your own pupils along with ISM providing pupils to you, ISM has the best solution available.

Will you supply me with enough pupils?

We will work with you to ensure you have as many pupils as possible to make your business work. With our professionalism and longevity in business, our pupils are high quality and 95% of our customers pay for their lessons up-front.

What is pupil supply like in my area?

We monitor pupil supply in each area and balance it with the right number of Instructors. Contact our Franchise Manager Steve Murray, to find out about pupil supply in your area.

Can I set my own prices, hours and area?

While ISM prices are set nationwide, we do not dictate how you run your business and you’re free to set your own business preferences. Our Franchise Manager and his team are here to support you with advice on this.

What happens if something goes wrong with my own car?

ISM provides a few spare cars to lend to our Instructors should the need arise (subject to availability). Keeping your business on the road is our top priority.

What support does ISM provide?

The ISM Customer Contact Team operates 7 days per week to ensure support is offered to ISM pupils and Instructors at all times.

Let us tell you more about ISM Driving School

Whether it’s learning to drive a car or a commercial vehicle, we are equipped to go the extra mile.

  • This field is for validation purposes and should be left unchanged.