ISM Technology

ISM has developed a state of the art on-line Driving Lesson Booking System for the management and booking of lessons for pupils and ISM Franchisees throughout Ireland. We started building this unique booking technology in 2010 and are happy to say that now in 2017 over 40% of all ISM Driving Lessons are now booked on-line, without the customer phoning us at all! We believe that the phone will eventually become obsolete - future pupils will all end up doing all their scheduling on-line.

Each Franchisee is provided with a smart phone handset with integrated Microsoft Exchange. The Franchisee will enter their availability using the diary on their mobile phone (it can be updated as often as required) and it will immediately be available for the staff in the ISM Customer Contact Centre to access so that they will be aware of the Franchisees availability when a new pupil contacts the call centre to make a booking. When our Call Centre receives an enquiry from a pupil (by text, email or telephone), our staff will schedule the pupil for an appointment based on the time the Franchisee has allocated as being free on their diary.

The booking appears within seconds in the Franchisee's diary. The Franchisee will also be notified by email which they can retrieve using their mobile phone. The pupil will receive the contact details of the Franchisee by SMS (text message) as well as the date and time for the first lesson. Once the initial booking has been made, the Franchisee will from then on take bookings from the pupil directly.

This technology is the first of its kind in the industry throughout Europe and will be of enormous benefit to the ISM franchised Driving Instructors as it will ensure no more "missed calls" or taking calls during a lesson and will be a key element in driving business to the franchisee's.

Name one industry where on-line booking has not caught on?! Now pupils are able to buy lessons, book lessons, cancel lessons and basically mange their entire schedule from their own PC's or smart phones - with the research we've conducted we will be leaving all our competitors in the shade.

ISM are now advertising this new on-line booking service in a substantial way throughout Ireland. We have just launched another On-Line Booking website:; ISM Instructors are now receiving bookings from both websites giving them more business. 

Like people book flights, pupils now can book their driving lessons on-line 24/7 - we envisage the telephone will be a thing of the past in this industry!

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