Deaths per million population cut by half in Ireland since 2001. 22 June 2010, Brussels – Ireland and Estonia have been recognised with the “2010 Road Safety PIN Award” at the 4th ETSC Road Safety PIN Conference in Brussels today for their sustained efforts in reducing road deaths.
Since 2001 Ireland has seen a rapid improvement in road safety, with deaths down by 41%. Ireland is now 7th out of 27 EU Member States in road deaths per million population. One of the most important measures was the introduction of Mandatory Alcohol Testing in 2006 and tougher penalties for drink driving offences in 2007. The legislations have also been underlined by hard hitting mass media campaigns to change attitudes and behaviour…